Sierra Club Relationship with Coca-Cola, Inc.

BevNet, Apr. 6, 2009

Honest Tea, the nation's top-selling organic bottled tea company, is partnering with Sierra Club, the nation's oldest and largest grassroots environmental non-profit, to raise consumer awareness about the environment through a year-long retail program and consumer online giveaway.

"Right now, many Americans are trying to live in a socially and environmentally conscious manner," said Carl Pope, Sierra Club's Executive Director. "We are proud to support Honest Tea's mission to provide Americans with organic and healthier beverages."

Beginning today, consumers can find the Sierra Club logo on bottles of Honest Tea's organic, antioxidant-rich green tea varieties: Moroccan Mint, Green Dragon, Honey Green and Mango Green Tea. Honest Tea will donate a portion of the proceeds from the sale of each specially marked bottle to support Sierra Club's conservation efforts and the protection of America''s clean air, water, parks and wildlife. In addition to highlighting the new relationship on bottles, Honest Tea will also be incorporating Sierra Club into sales and field marketing efforts by creating special displays in retailers and distributing materials at sampling events across the country.

"Eliminating the need for synthetic chemicals is one way to protect our eco-system and supporting Sierra Club is another," said Seth Goldman, President and TeaEO of Honest Tea. "We're delighted to be partnering with Sierra Club to offer consumers a new kind of green tea."

To celebrate the partnership, Honest Tea and Sierra Club Outings are hosting an online consumer giveaway to encourage people to explore, enjoy and protect the planet. By visiting http://www.honesttea.com/sierraclub, consumers can enter to win one of four outdoor adventures for two from Sierra Club Outings with round trip airfare and a year's supply of Honest Tea or Honest Ade courtesy of Honest Tea. Trips are available for all ages, abilities and interests - from whitewater rafting in Colorado to backpacking through Tahoe National Forest. The full list of trips is available at http://www.sierraclub.org/outings.

A new kind of "green" tea: Honest Tea & Sierra Club partner to support sustainabili-tea, 4/6/2009, http://www.bevnet.com/news/2009/4-6-2009-honsest_tea_sierra_club_sustainability

Washington Post, Feb. 5, 2008

Honest Tea, the Bethesda organic beverage firm launched 10 years ago in its co-founder's kitchen with five borrowed thermoses, sold a 40 percent stake to Coca-Cola in a move designed to extend its not-too-sweet drinks to more mainstream palates.

Coke's investment of $43 million values the company at more than $100 million, according to a person familiar with the transaction who spoke on the condition of anonymity because the terms were not publicly disclosed.

The agreement gives Coke, which last year bought the maker of Vitamin Water for $4.1 billion, a relatively inexpensive way to continue diversifying its beverage offerings as healthy, non-carbonated drinks surge in popularity. For Honest Tea, which has yet to turn a profit, Coke provides access to a deep distribution network and a potential way into national food chains such as McDonald's and Subway.

Seth Goldman, the borrower of the thermoses who founded the company with a professor from his days at Yale's business school, will continue to run Honest Tea for the next three years, after which Coke has an option to buy the company outright. Honest Tea insiders will also continue to control the board of directors. The arrangement is intended to protect Honest Tea from floundering the way other small beverage companies such as Snapple or Mad River did after big corporations entered the picture.

Apparently Coke considers Goldman's do-good vision central enough to Honest Tea that it required the company to purchase a large life insurance policy for him. The arrangement leaving Honest Tea executives in control provides Goldman with additional peace of mind.

"Seth has done a very good job running this business, but it's still very small and it needs to ramp up quickly to stay competitive," said John Sicher, editor of Beverage Digest.

But the combination of Honest Tea, so eco-conscious that it buys bicycles for its employees, and Coke, one of the country's largest corporations, raises inevitable questions about whether Goldman and his team are selling out. Honest Tea's bottled iced tea has surged in popularity because the product is what its mainstream competition is not: healthy, less sugary, made from tea grown in a sustainable garden in India.

Goldman said he expects tough questions, but he has answers -- namely that this deal helps Honest Tea sell more of its fair-trade products, thus expanding the company's reach, not damaging it. It's still Honest Tea, he said. He is so zealous about the company's mission and ability to sell a great product that he travels to business meetings, including the negotiations with Coke, with a cooler of iced tea.

"It's easy for someone to think that you are selling out both literally and figuratively, but what we are trying to communicate is that they are buying in," Goldman said.

In a blog entry yesterday titled "The Next Stage of Growth -- An Honest Deal," Goldman said that despite growing 70 percent last year, the company still wasn't reaching as many customers as possible and that Honest Tea had the potential to be an even more powerful corporate citizen.

"When we buy 2.5 million pounds of organic ingredients, as we did in 2007, we help create demand for a more sustainable system of agriculture, one that doesn't rely on chemical pesticides and fertilizers," Goldman wrote. "But when we buy ten times that amount, we help create a market that multiplies far beyond our own purchases."

The idea: Socially conscious independents can do more good for the world with the help of big corporations than they can in fighting them. "If we are able to sell 10 times more product, we are doing 10 times more in terms of bringing a great healthy product to consumers," said Barry Nalebuff, Goldman's former business professor at Yale and the company's chairman.

The question for Honest Tea is whether customers will buy this rationale. Sicher, the Beverage Digest editor, said it helps their argument that Goldman and Nalebuff are still in control, but he added that when the tea hits the lips, what matters most to consumers is not who owns what.

"It is my belief having studied this for a long time that most consumers are not that interested in parent company ownership," Sicher said. "They are interested in what the product delivers for them. Seth has built this brand by offering good taste in an organic product. Now he should be able to do that better and faster."

For starters, Coke is McDonald's beverage supplier, meaning that Honest Tea has an easier route to a deal to serve its drinks in the world's largest fast-food chain, which has been adding more-healthful products. Honest Tea executives think their organic, low-sugar juice pouches for children could do particularly well at McDonald's.

Another way Coke can help Honest Tea, Goldman said, is by giving it a stronger foothold in markets where the company has a limited presence but potential for larger demand. One such area, he said, was Northern California, which has a relatively affluent population interested in healthy living. But Honest Tea, with a hodgepodge of distributors, hasn't been able to gain enough traction. Coke's network will be a boost.

"We know we can do a lot more out there," Goldman said. "You can have a brand, but if you don't have a presence in chains, it's hard to promote."

Despite what Coke may be able to provide, Goldman knows the deal is not risk-free. "The world of mission-driven business is littered with entrepreneurs whose companies lost their soul or at least lost their leadership," Goldman wrote in his blog. Snapple lost its way after being purchased by Quaker Oats. In 2001, Coke bought Mad River, another natural tea company, but not long after the company took over the brand, Mad River was retired.

"It has to be nurtured and built the right way," Goldman said.

A Stronger Brew? Honest Tea Says Coke Buy-In Will Extend Its Reach, Michael S. Rosenwald, Wed., Feb. 6, 2008; Page D01, http://www.washingtonpost.com/wp-dyn/content/story/2008/02/05/ ST2008020503613.html

Chewswise, Feb. 5, 2008

Honest Tea announced today that it sold a 40-percent stake to Coca-Cola Co. I've written in the past about this great company, which for 10 years has been plugging away making a tasty, all organic, less sweet bottled tea product and growing like crazy. But when the email announcing the deal landed in my in-box, I had to do a double-take.

A double-take, even though I've seen nearly every major success story in the organic world gobbled up by a mainstream player. Even though, this deal makes so much sense I want to slap myself silly. Even though, Honest Tea was immediately de-cokifying itself on the founder's blog:

While Coke is now our largest shareholder, the agreement was negotiated to ensure that Honest Tea will not be managed or controlled by Coke. We will continue to operate as an independent business with the same leadership and mission. (my emphasis).

Seth Goldman, who co-founded this company by lugging around bottles of tea in duffel bags, has seen it all. But when I talked with him, a couple of years back, he kept making the point of how hard it was to get on store shelves.

In the $50 billion bottled drink biz, making the flavored water (tea, juice, soda, vitamin water, whatever) is the easy part. The much harder part is getting others to sell it. We're talking distribution, shelf placement, getting eyeballs in front of the drink, so that consumers can give it a chance. Because once they try it, they'll probably come back. But getting to the starting gate is really, really hard.

Seth had to claw each step of the way. A deal with beer distributors in Chicago was a major coup. Finally getting into corner bodegas in San Francisco was a score. When he made Target, that was like being on deck in the World Series. All the time, he kept looking over his shoulder, hoping that he was keeping his core customers, like Whole Foods, happy, even as he expanded beyond their universe. After all, he had to, in order to grow. And, after nearly a decade expanding, he told me he was finally, finally breaking even. Not making money. But not losing any. Yeah!

To get to this point, he brought venture investors onto the team, and they tend to look for a return on investment. Put those two elements together -- the crying need for a distribution channel and an investor pay day -- and the company's fate was sealed. A sale of equity was all but inevitable. As Seth and his co-founder, Barry Nalebuff, a Yale biz professor (both pictured above), state on their blog:

Despite our 66% annual compound growth rate (70% in 2007), we still aren’t reaching all the people we want to reach. Our business has inspired many ... but we also want to see Honest be a change agent through our own actions. When we buy 2.5 million pounds of organic ingredients, as we did in 2007, we help create demand for a more sustainable system of agriculture, one that doesn’t rely on chemical pesticides and fertilizers. But when we buy ten times that amount, we help create a market that multiplies far beyond our own purchases. When we sell 32 million bottles and drink pouches with less than half the calories of mainstream alternatives, as we did in 2007, we help displace 2,400,000,000 empty calories. That’s important, but when we sell ten times that number, we help lead a national shift toward healthier diets.

But hold on there Seth ... I get the bigger is greener and more healthy part. But remember, you're getting into bed with the people who put high fructose corn syrup on the map. You're selling equity to the same people you want to displace. Is there something wrong with this picture?

The risks here are obvious, ending up as so much Snapple road kill, or worse, as you recognize:

So how do we move from the ideal to the real without screwing up what we’ve created? The world of mission-driven business is littered with entrepreneurs whose companies lost their soul or at least lost their leadership. Whether you talk to Ben Cohen from Ben & Jerry’s or Steve Demos from Silk, they will tell you that if they could do it over again, they would have done it differently. I am determined to make sure that never happens with Honest Tea. Our challenge is to find a partner who wants to “buy in” to our mission, rather than one who wants us to “sell out”. Any partner that we consider must understand that the “Honest” brand stands for great-tasting, healthier beverages that are produced in a more sustainable manner. As long as that partner buys into our approach, we welcome the opportunity to expand the scale and reach of Honest Tea.

Funny, Seth, but when I talked with Steve Demos after he sold Silk he used the same language. Dean Foods was "buying in," he wasn't "selling out." But that's before he was kicked out the door.

But, I know, I know. With ubber social capitalist Gary Hirshberg of Stonyfield on your board, you believe that this can be done. Hirshberg's argued for years he's doing it with Danone. And Coke will support your mission because your mission will make them money. Plus, you cannot remain small and independent in the drink market and survive. No one has. Can't be done.

And I know why Coke is buying you. The soda business is not just stagnant, it's shrinking. The market for bottled water and less-sweet, low-caloric drinks is going through the roof. Coke and the others need a new game in town. You're it.

But remember your name, Honest Tea? The name implies that there is something less honest or dishonest out there that is being sold, and you are the alternative. Being the alternative - it's part of your DNA.

So you have to make the case that Coke will not compromise all that your brand stands for, and has stood for, over the years. Heck, all that YOU stand for.

And that, frankly, is going to be the toughest sale of your career. Because it has less to do with selling Honest Tea than it does with selling Coke.

Seth, Why'd You Sell Honest Tea to Freakin' Coke? Samuel Fromartz, February 5, 2008, http://www.chewswise.com/chews/2008/02/seth-whyd-you-s.html

Sierra Club Bottled Water Brochure

"The bottled water industry, led by Nestlé, Coca Cola, and Pepsi Cola, is aggressively promoting bottled water. In the U.S., more than 30 billion plastic water bottles end up as garbage or litter each year. Most don’t get recycled. The bottles take up to 1,000 years to decompose and contribute to the vast vortex of plastic waste in the Pacific Ocean, which is harming wildlife.

"The withdrawal of large quantities of water from springs and aquifers for bottling has depleted household wells in rural areas, damaged wetlands, and degraded lakes. It takes 3 liters of water to produce 1 liter of bottled water."

Bottled Water: Learning the Facts and Taking Action, http://www.sierraclub.org/committees/cac/water/ bottled_water/bottled_water.pdf

Sierra Club Website

"Right now I'm working on Coca-Cola and its water practices in India. In two places, Mehdiganj and Plachimada, villagers accuse Coke of pumping groundwater— dangerously lowering the water table — and then selling it back to the villagers in bottles as Coke, Fanta, and water. I consider this a U.S. issue because I live near Atlanta and that's where Coca-Cola is headquartered. To have an effect you have to change people's minds where you live, help them see what's going on."

One Small Step: Teaching Coke to Live in Perfect Harmony, http://www.sierraclub.org/sierra/ 200505/step.asp

"Sierra Club signs international letter to the Secretary General of the United Nations opposing formation of "CEO Water Mandate" as prime example of green washing by corporations which stand to benefit from water privatization."

Sierra Club Opposes Corporate Water Mandate, http://www.sierraclub.org/committees/cac/water/

March 20, 2008

Mr. Ban Ki-Moon
Secretary General,
United Nations Headquarters
S-3800
New York, NY 10017
USA

Dear Mr. Secretary General,

We, the undersigned civil society organizations, are deeply involved in struggles for water justice taking place around the world. We appreciate the public warnings you have made recently about the growing crisis of global water shortages and how they are fueling, along with climate change, many of the conflicts going on around the world today. However, we do not share your enthusiastic support for the CEO Water Mandate, nor do we believe that a voluntary corporate-driven initiative is a viable solution to the mounting worldwide water crisis.

Under the United Nations’ Global Compact, the CEO Water Mandate is presented as a prime example of environmental stewardship. However, we are concerned that the real agenda of the CEO Water Mandate is to facilitate greater control over water sources and services by for-profit corporations. In our view, this is a prime example of ‘green-washing’ on the part of major companies and the United Nations should not be involved in legitimizing this process.

Furthermore, voluntary initiatives like those used by the UN Global Compact in its collaboration with corporations have been shown to be flawed. Not only are the principles narrowly conceived, but the companies typically fail to put them into practice and they are also allowed to ‘opt in’ or ‘opt out’ of the standards set.

Led by Coca Cola, which has a highly questionable track record when it comes to water takings and water pollution, the companies which have signed on to the CEO Water Mandate all have a vested interest in securing control over water sources and services in times of increasing water scarcity. Suez is the world’s largest privatizer of water services and Nestle is the world’s leading bottled water company. Pepsico and Groupe DANONE are also major players in the global bottled water industry. Other signers include food giants like Unilever, clothing manufacturers like Levi-Strauss, and chemical companies like Dow Chemical, all of whom are greatly dependent on water sources for the production of their products.

To make matters worse, we understand that these same corporations and their allies met on March 5th behind closed doors at the United Nations in New York to map out their plan of action for the CEO Water Mandate. Given the failure to safeguard against conflicts of interest and the lack of transparency of the process, we have no other recourse but to reject your appeal that civil society organizations join the CEO Water Mandate.

We maintain that water is the essence of life on this planet. As such, it is both a human right and an ecological trust. Local communities must be recognized as the true guardians of their local watersheds. Democratically elected governments must be responsible for ensuring community participation and control over water sources and services. The United Nations should be looking to local communities and representative governments, rather than for-profit corporations, to set the global policy agenda and lead the development of solutions to the world water crisis.

For these reasons, we urge you, Mr. General Secretary, to withdraw your support for the CEO Water Mandate because of its inherent conflicts of interest and lack of transparency. Alternatively, we would be prepared to work with you in developing more transparent, accountable global institutions and mechanisms to ensure access to water for people and the environment. For follow-up, please contact Tony Clarke, Polaris Institute, tclarke@polarisinstitute.org and Kathryn Mulvey, Corporate Accountability International, kmulvey@stopcorporateabuse.org.

Sincerely,

Issah Ali, Action for Integrated Development (AID), Ghana
Koos van Schie, Africa - Europe Faith & Justice Network, Belgium and Divine Word Missionaries, Belgium
Claude Drui, Africa-Europe Foi et Justice Network, Pôle de Strasbourg, France
Prasanna Saligram, AID Bangalore / People's Health Movement, India
Ruth Caplan, Alliance For Democracy, USA
Renji George, Joseph Alliance for Holistic and Sustainable Development of Communities, India
Tara Lohan, Alternet, USA
Rabin Subedi, Arun 3 Concerned Group, Nepal
Maria Lucely Alzate, Asociación de Desarrollo Comunitario en El Quindío –ADECOQUIN, Colombia
Claudia Saller, Austrian Network Social Responsibility (Netzwerk Soziale Verantwortung), Austria
Zakir Kibria, Banglapraxis, Bangladesh
Krishan Bir Chaudhary, Bharatiya Krishak Samaj (Indian Farmers' Organisation), India
Anil Naidoo, Blue Planet Project, Canada
Ron Challis, Canadian Auto Workers Union, Local 1520
Hassan Yusseff, Canadian Labour Congress, Canada
Markus Schlagnitweit, Catholic Social Academy of Austria
Matthias Reichl, Center for Encounter and Active Non-Violence, Austria
Jackie Dugard, Centre For Applied Legal Studies (CALS), University of The Witwatersrand,
South Africa
Patrick Bond, Centre for Civil Society Environmental Justice Project, University of Kwazulu-Natal, Durban, South Africa
D Roy Laifungbam, Centre for Organisation Research & Education, Indigenous Peoples' Centre for Policy and Human Rights in India's Eastern Himalayan Territories, India
Andrés Barreda Marín, Centro de Análisis Social, Información y Formación Popular – CASIFOP,
México
Lorena Peralta Rojas, Centro de Derechos Humanos “Fray Francisco De Vitoria, O.P.", A.C.,
México
Marco Von Borstel, Coalición de Organizaciones Mexicanas por el Derecho al Agua, México
Arun Kumar Shrestha ,Coasts, Wetlands and Tropical Ecosystem Research (CWATER), India
Jacqueline Lenoir, Congrégation des Soeurs de la Providence de Ruillé-sur-Loir, France
Hannah S. Wiegard, College of William and Mary Student Environmental Action Coalition, USA
Carmen E. Sosa ,Comisión Nacional En Defensa Del Agua Y La Vida - Red Vida - Uruguay
Onlus E. Moliari, Comitato Italiano Per Il Contratto Mondiale Sull'acqua
Sandra Cangemi, Comitato Milanese Per L'acqua, Milano, Italia
Richard Priestman, Committee on Monetary and Economic Reform, Kingston Chapter, Canada
Shah I Mobin Jinnah, Community Development Association, Bangladesh
Ramon Certeza, Confederation of Labor and Allied Social Services (CLASS) – TUCP,
The Philippines
Agnès Hédon, Congrégation Religieuses Catholiques, Notre Dame du Cénacle, France
Jocelyne Vander Beken, Congrégation Salésienne de la Visitation, Belgique
Gustavo Spedale, Coordinadora Córdoba En Defensa Del Agua Y La Vida (Ccodav), Argentina
Hernan Porras Gallego, Corporación de Estudios, Educación e Investigación Ambiental CEAM,
Colombia
Julio César Maya Gualdrón, Corporación para la Educación Integral y el Bienestar Ambiental - La Ceiba,
Colombia
Kathryn Mulvey, Corporate Accountability International, USA
Olivier Hoedeman, Corporate Europe Observatory, The Netherlands
Mike Louw, COSATU Western Cape, South Africa
Maude Barlow, Council of Canadians
A. Ercelan, Creed Alliance Pakistan
Victoria Sant, Daughters of the Sacred Heart, Malta Antenna
Areli Sandoval Teran, Deca Equipo Pueblo, A.C. - Mexico
Jörg Felmeden, Departement of Sanitary and Environmental Engineering (DESEE), University of Kassel, Germany
Juan Camilo Mira, Ecofondo, Colombia
Tom Kucharz, Ecologistas en Acción, Spain.
Kayleigh Boyle, Emerson Peace and Social Justice, USA
Patricia Jones, Environmental Justice, USA
Riccardo Petrella, European Research Institute on Water Policy, Brussels
Luis Isarra Delgado, Federacion Nacional de Trabajadores del Agua Potable y Alcantarillado del Peru
Oscar Olivera, Federation of Factory Workers from Cochabamba, Bolivia
Mary Ann Manahan, Focus On The Global South, India, Philippines and Thailand
Wenonah Hauter, Food & Water Watch, USA
Marie Louise Inghels, Franciscaines Missionaires de Marie, Belgium
Ricardo Ramirez Aguirre Frente Nacional por la Salud de los Pueblos del Ecuador
Boris Ríos Brito, Fundación Abril, Bolivia
Raúl Mauricio Rodríguez G., Fundación Centro de Investigaciones del Pacífico (Cenipacífico), Colombia
David A Mcdonald, Global Development Studies, Queen's University
Kirsten Moller, Global Exchange, USA
Sabine Hofmann, Globalisierungskritische Gruppe Welzheim, Germany
Sandra Finley, Green Party of Saskatchewan, Canada
Rao Javaid Iqbal, Helping Hand For Relief & Development, USA
Gopal Siwakoti 'Chintan', Himalayan and Peninsular Hydro-Ecological Network (HYPHEN), Nepal
Maria Theresa Nera-Lauron, Ibon Foundation Inc, The Philippines
Karen Lang, IDEC - Instituto Brasileiro de Defesa do Consumidor, Brazil
Wilfred Dcosta, Indian Social Action Forum (Insaf), Indida
Carol Bergin, Initiative Colibri, Germany
June Deborah Meek, International Brotherhood of Teamsters, USA
Michael Sozinyu, International Socialist Organisation, Zimbabwe
Mesbahuddin Ahmed, Jatiyo Sramik Jote, Bangladesh
Christian Robert,i Justice-Paix-Intégrité de la Création, Congrégation du Saint Esprit, Belgium
Sumesh Mangalassery, KABANI – The Other Direction, India
Erick Otieno Owuor, Kamukunji Aralegal Network, Kenya
Ayodele Akele, Labour, Health And Human Rights Development Centre, Lhahrdev, Nigeria
Vita De Waal, Liaison Planetary Association For Clean Energy, Canada
Ajay Kumar Khare, Madhya Pradesh Vigyan Sabha/People’s Health Movement chapter, India
Manuel Peña Celis, MASTRANTO del Municipio de Paz de Ariporo, Departamento de Casanare, Colombia
Terry Swier, Michigan Citizens For Water Conservation
Zeki Ergas, Millennium Solidarity Geneva Group, Switzerland
André Claessens, Missionaries of the S. Heart, Borgerhout, Belgium
Angela Wiley, Morgantown High School Green Initiative, USA
Meghan Dougherty, National Advocacy Center of the Sisters of the Good Shepherd, USA
Ratan Bhandari, National Concerns Society, Nepal
Sandra Willard, New Democratic Party, Lanark Frontenac Lennox And Addington Riding Association, Canada
Katherine Hoyt, Nicaragua Network
Gustavo Castro Soto, Otros Mundos, AC, Chiapas, México
Hans G. Kratz, Parksville-Qualicum Kairos, Canada
Pete Williams, Peace and Justice Organization of St. Olaf College, USA
Rapudo Hawi ,Pedagogue Milestones, Kenya
Liz Welsh, Peoples’ Health Movement, South Africa
V. Soundara Rajan, Pesat Ngo, India
R. Ajayan, Plachimada Solidarity Committee, India
Tony Clarke, Polaris Institute, Canada
Elsa Nivia, Rapalmira, Rap-Al, Colombia
Erika Arteaga, Red de Accion, Taller Observatorio de Politicas de Salud, Ecuador
María Selva Ortiz, REDES-Amigos De La Tierra, Uruguay
Annie Girard, Réseau Foi et Justice Afrique-Europe, Antenne de France
Kathleen Ruff, Rightoncanada
Art Cohen, Saniplan, USA
Christine Elwell Sierra Club of Canada
Larry Williams Sierra Club, USA
Anne Rutter, Sisters of St Joseph Of Annecy, England
Winifred Doherty, Sisters of the Good Shepherd International Justice and Peace Office, USA
Manu Alphonse, Social Watch - TAMILNADU", India
Muhammad Arshad Khan, Society for Social Justice & Development Pasrur (Sialkot) Pakistan.
Louisa Barton-Duguay, Sos Eau Water Sankwan Inc, Canada
Jeff Rudin, South African Municipal Workers' Union
Lucian Borg, St. Augustine’s Priory, La Valletta, Malta
Elaine Hughes, Stop The Hogs Coalition
Christina Copeland, Sustainability Hub at Cornell University, USA
Gallege Punyawardana Alvis, Swarna Hansa Foundation, Sri Lanka
Á lvaro J. de Regil, The Jus Semper Global Alliance, USA
Joy Kennedy, The United Church Of Canada
Satoko Kishimoto, Transnational Institute (Tni), The Netherlands
Ahmed Nawaz Khan, Umeedenao Citizen Community Board, Rawalpindi, Pakistan
Asim Nawaz Khan, Umeed-E-Nao Citizen Community Board, Rawalpindi, Pakistan
Rob Keithan, Unitarian Universalist Association Of Congregations
Sachin Kumar Jain, Vikas Samvad, Bhopal, India
Mariama Ahmeda Mansaray, Voices of the Voiceless, Ghana
Ram Chandra Chataut, Water and Energy Users' Federation-Nepal (WAFED)
Trude Malthe Thomassen, Water Movement , Norway
Gaye Yilmaz, Waterpolitics, Turkey
Martha Spiess, Women's International League for Peace and Freedom, Maine chapter, USA
Laura Roskos, Women's International League for Peace and Freedom, U.S. Section
Benedict Southworth, World Development Movement, UK
Peter Fuchs, World Economy, Ecology & Development (WEED), Berlin,Germany
Mónica Vargas, Xarxa de L'observatori del Deute en la Globalització, Catalonia
Muyunda Ililonga, Zambia Consumers Association, Zambia
Adonio Mutero, Zimbabwe Labour Centre, Zimbabwe
Ludo Vercammen, Zusters van Liefde van Jesus en Marie, Leuven, The Netherlands

Text of Letter to Ban Ki-Moon Signed by Sierra Club and Others, March 20, 2008, http://www.sierraclub.org/committees/cac/water/un-letter.pdf